Professor of Marketing Communication
Thomas Vogel is a specialist in creativity and creative thinking, as well as digital marketing communication. His research explores the nature of creativity, creative thinking, and advertising creativity. His creative work focuses on the strategic design and usability aspects of digital media, developing highly valuable user experiences and relationships.
He is the author of Breakthrough Thinking – A Guide to Creative Thinking and Idea Generation (HOW Books), and a founding partner of mediaman, a digital marketing communication agency headquartered in Germany, with offices in Boston and Shanghai. Prior to joining Emerson, he was a professor of media design in the Department of Media Management at the University of Applied Sciences Wiesbaden, Germany, where he served as the Founding Dean from 1993 to 1999. He combines 30 years of professional experience in international advertising and digital marketing communication with more than 20 years of university teaching.